WEIC’s mission is to become a leader in Southern Gospel Music, providing a reliable business asset to the community and area, through our family oriented broadcasts to the listening audience.

• To our listeners, our mission is to provide spiritual programming in a Southern Gospel format that uplifts and encourages to all in their everyday life, 24 hours a day.

• To our music suppliers, our mission is to provide a quality resource for their music to be heard by the general public.

• To all, a statement of our commitment to be an asset in the ministry of The Gospel, presented in song, for all listeners and artists.

To reach these mission goals, WEIC must seek to maintain the quality of music and programming aired, incorporate staff who cares about the “product”, and seek to improve broadcasting abilities with new technology, as resources permit, while adhering to the principles and convictions of its ministry.